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Gillette

	�A globally focused consumer products brand that seeks competitive advantage in quality, value-added personal care and personal use products�� the brand mission of Gillette

11 january 2010	(read 1418) Gillette creates a digital documentary film series�

15 may 2009	(read 1459) Gillette launched a series of shaving tips�

02 september 2008	(read 535) Gillette focuses on games. The brand signed an agreement with EA Sports and Tiger Woods�

14 july 2008	(read 764) Gillette enters a new product category. The brand launches Gillette Hair Care and Gillette Body Wash and produces branded razors for colleges�

1921	(read 898) King Gillette prosecuted all his competitors that tried to evade his patent for the safe razor. Sometimes he should buy some of them. But the problem was that the term of his patent was ending�



1906	(read 901) King Gillette began to built his distributive net. He also prolonged the term for his patent for the next 20 years. It made the Gillette Safety Razor Company to have monopoly for this product for some time yet�

1901	(read 2331) It took several years for Gillette�s idea to evolve. A lot of technical experts supposed it would be impossible to produce a steel he needed. But one of them - William Nickerson agreed to try�

1895	(read 831) �Everything is ready and our future is a well-to-do�, - King Camp Gillette wrote to his wife. But really he was mistaken�

1891	(read 888) King Camp Gillette began to work in the Crown Cork & Seal company, where he met the inventor William Painter�

1855	(read 863) King Camp Gillette, the King of Gillette Razors, was born in Fond du Lac, Wisconsin in 1855�

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