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	(read 1833) �Just having a social media presence is not enough�� Tom Burrow, Digital Manager, UMBRO�

	Why you tweet? (read 5831) asks Ford, Toyota, UMBRO, Mentos, Sun Chips, Honda, Absolut, ElGrado Tequila and Beefeater: �Why you tweet?��

	(read 1353) �I wanted something that could be worn on the street as much as a bike�� Wayne Fitzell, British designer about PUMA Biker Jacket�

	(read 1805) �The brands that really resonate with teens offer a combination of the most important product attributes and functional benefits�� Riz Badr, TRU's Global Director�