Extending its range of the gift packs, Absolut launched in Britain the new product that was named Absolut Summer.

The brand’s partner for creating Absolut Summer is the British department of Maxxium that is a distributor for many alcoholic brands in Great Britain.

The product features a bottle of Absolut in a clear plastic skin covered with pictures of different butterflies (pic).

“Absolut has long been associated with the thriving cocktail culture that has developed in the UK”, – said Linda Phillips, brand manager at distributor Maxxium UK. “Now we want to encourage consumers to create their own cocktails in the comfort of their own home.”

It is known that Absolut Summer will be on the shelves till the end of summer.



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