Absolut announced its collaboration with Helmut Lang.

The result of this partnership is the Helmut Lang’s imagination about an absolute world that will be featured during two exhibitions.

The first one was opened in Hanover, Germany, in August 29th, 2008, and would work till November 2nd. Another one is a virtual project. It will be set online at absolut.com/helmutlang from September 30th till the end of the year.

The famous designer that is well-known for his non-symmetrical skirts, unwrought cuts and multilayer clothes promises to show “an intimate knowledge of the human form with the personal mythologies and abstract arrangements of the world at large”.

Sure, such explanation doesn’t clear the installations and this preview (pic.) - also. So, the only way is to wait a little (till September 30th).



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