It is known that ice branded bars of Absolut change their interiors from time to time.

Firstly, it is because that ice itself is a very capricious material. Secondly, visitors want to be surprised while the brand also want to astonish them.

The latest change of “decorations” in the Absolut IceBar in London was in the beginning of March. Now its inside design means “the factory” (pic.). It is inspired by environments of the Absolut IceHotel in Jukkasjarvi and the Absolut distillation plant in Ahus, Sweden.

All details could be seen at absoluticebarlondon.com .

In order to inform Londoners and other Absolut lovers about the new essence of the Absolut IceBar London, the British agency Freestone Creative and designer George Schon have created invitations that should be warmed before reading (pic.) – in the way we ordinary warm hands on the frost.

Warmed invitations showed a link to the promo-site, also being covered with ice. To read it, it was needed to scrap away frost.



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