Pernod Ricard Travel Retail, department of Pernod Ricard that works with travel trade outlets, in June this year will introduce the new product – “Absolut No Label”.
image: Absolut No Label
It is a limited edition product, vodka without any labels and marks except one small triangle with colors of a rainbow (pic.).
The aim of the “Absolut No Label” is to mark that “In An Absolut World, There Are No Labels”, including some labels that exist in a modern society for representatives of the LGBT-communities. That’s why we see this small piece of a rainbow from the “Absolut Colors” bottle on the new package.
