Dreams of the Absolut brand about an Absolut World and all its possible sights and demonstrations became an ordinary and nearly everyday subject for this brand’s news long-long time ago.

Nevertheless, it’s always curious, what new “absolut” things the brand found or invented. And here is a new one:

This time, Absolut decided to create something really big and make Italian towns more creative and beautiful.

To do it, Absolut invited several designers, painters and architects. These are Ron English who turned Barack Obama into Abraham Lincoln, Gionata Gesi (Ozmo), Deborah Ann Dyer (Skin), Giovanni Pagani and Alessandro Guerriero who rethought walls of Italian houses in their own artistic manner (pic.).

The same things Absolut wants other internet users do.

On absolutwallpaper.com the brand collected a set of tools: textures, wallpapers and advices. It offers visitors to make a photo of any ugly town corner and then print, cut, paste, use scissors and paper, or Photoshop and Illustrator and turn this scenery into a beautiful one. At least, “virtually”.

As a result, Absolut will have a collection of places of possibly perfect landscapes, because In An Absolut World Urban Spaces become Art.

Try here.

Absolut history