Avon has chosen a new face.

Keri Hilson (pic.), the famous singer and songwriter becomes the face of Imari, Imari Seduction and Avon’s flagship Color brand.

The brand tells it’s because “Hilson represents the modern Avon woman, beautiful, graceful, confident and successful”.

So, Keri Hilson will be the most recent star to join Avon’s roster of celebrity partners, including Fergie, Courteney Cox, Patrick Dempsey, Zoe Saldana, Reese Witherspoon and Derek Jeter.

Avon history