Bacardi Travel Retail, a division of Bacardi Limited, set its branded retail award.

It is named the “Bacardi Spirit for Life Award” (pic.) and will be granted yearly to mark those who have notably enhanced the landscape, partnerships and innovation within travel retail. It also means the following to the Bacardi’s core values, such as passion, excellence, caring and trust.

The first recipient of the Bacardi Spirit for Life Award will be named at the 2010 Duty Free Show of the Americas to be held on February, 22nd in Florida.