The brand received a new packaging for its Baileys Original Irish Cream Liqueur, Mint Chocolate and Crème Caramel range.
The new bottle is a little bit higher then a previous version and has a label with a juicy Irish landscape for the Baileys Original Irish Cream Liqueur. It symbolizes "the heritage and authenticity of all Baileys products”.
According to Sharon Keith, Baileys global brand director, this redesign affects every Baileys' market globally, including India that made its acquaintance with Baileys in April, 2008.
Baileys history
