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After creating its branded celebrity-books devoted to the Italian cuisine and, of course, about Italian spaghetti with famous Hollywood actors in July, 2008, Barilla decided to broad this idea and launched the branded celebrity-products.

image: Giada De Laurentiis / Academia Barilla


These were co-branded products (pic.) made in collaboration with a famous Italian chef and cookbook author Giada De Laurentiis.

The line includes Italian Extra Virgin Olive Oil, Balsamic Vinegar of Modena, Sicilian Hand-Harvested Sea Salt with Fresh Lemon Zest and Giada's Tuscan Herb Mix, personally selected by De Laurentiis.

“I was born in Rome, and I grew up in a large Italian family where the culture of food was an integral part of my life. My relationship with Academia Barilla is an obvious one, combining my love for traditional Italian cooking with the best ingredients available", - said Giada De Laurentiis commenting the launch.

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Barilla history
24 april 2008 | 11 may 2008 | 01 july 2008 | 04 march 2009 | 27 march 2009
     
 
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