Barilla has opened a social site.
It is situated at
nelmulinochevorrei.it (pic.) and was created for consumers’ propositions.
They are being accepted in several categories such as products, promotions, social initiatives and so on. So, visitors offer ideas for new products, ideas for their promotions, vote for the best of them and could follow their realization.
It should be marked, that this project works in “beta” version and only in Italian yet.
Barilla history