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Barilla goes crowdsourcing.

image: Barilla Pasta Dress / flickr.com/BritsyC / CC BY-NC 2.0


The brand is looking for the new pasta cuts to be marketed in US and Europe. For this reason, Barilla examines the works of creatives on crowdspring.com , which combines more than 47 000 users.

The result of the collaboration will be known in the end of the year. In case, you are interested in, all details are here.

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Barilla history

27 march 2009 | 14 june 2009 | 04 december 2009 | 20 january 2010 | 10 june 2010
     
 
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