It seems, it is the first time when Beck’s decided to be a part of the April 1st jokes.

The brand introduced the world’s first protein shake beer (pic.).

Beck’s 50 is strictly brewed according to the Reinheitsgebot, the German purity law of 1516, except with the addition of 50 grams of high quality whey protein and additional multi-vitamins.

Thus, it is very useful and is primarily aimed at those hardcore gym users who want to maximize their work outs.

Beck’s says, this beer will be available at most bars and all good health shops (in the sports nutrition aisle). Enjoy and please drink responsibly:).

Beck's history