It is not a secret that a lot of brands have official or partly official or even non-official blogs.

It seems that Beck's beer is going to join their company.

The brand announced that it looks for a blogger with an excellent sense of humor, a love to Beck's beer and a good knowledge of English. As for humor, this online expert will need it while writing about the same subject 365 days a year.

"Our consumers actively seek out links to new trends and genuine material from around the globe. They have a desire to learn about people who share the same values as they do. The Beck's new columnist will help uncover and highlight relevant and exciting topics for our consumers, enabling us to better connect with them" - says Jorge Inda Meza, Global Marketing Manager for Beck's, commenting the difficulties of choise.

The new columnist will be announced on July 15, 2008.



Beck's history