New models for its new autumn ad campaign Benetton decided to search online.

The competition starts on February, 8th at casting.benetton.com , where the brand waits for photos and videos about your personal style, but something different, something unconventional and something surprising.

The best of them will be defined by the site visitors while the final decision will be done by an expert jury panel. They will select 20 models to fly to New York to take part in the fashion shoot for the Benetton Fall/Winter campaign 2010.

On YouTube Benetton posted some examples of what it expects to get:







Benetton history