This year Campari celebrates the 150th anniversary of the brand.

So the year will be newsy and reach in events and special doings, devoted to the brand’s heritage, the history of the product and famous Campari’s ad campaigns and calendars:

For instance, in March Campari has opened ”Galleria Campari”, an online and offline exhibition with archival materials and works of well-known designers and painters created for this brand, and now it renews the web site.

The new campari.com (pic.) offers a journey into the brand’s history, a legend about the oldest Campari’s cocktail (the Americano) and the whole set of Campari based mixed drinks with detailed recipes and photos.

Also, there is a “When & How” section aimed to illustrate the best time and way to taste Campari.