In February, 2008 especially for the Saint Valentine Day Carte Noire, Kraft Foods’s coffee brand, launched its online project with French love serenades - One declaration nommée désir (the declaration of desire).

Every user of unedeclarationnommeedesir.com could answer simple questions about his or her favorite coffee, love and the guy named Fabian composed his/her personalized love serenades.

Choices such as Carte Noire coffee preferences determined the genre of the love song. It could differ from an ordinary love ballad to some rock and even R&B. The song, surely, could be sent to the subject of love.

The agency behind this project was Euro RSCG 4D Amsterdam. To create the effect of personalized musical messages they had to prepare 243 variants of love songs and 45 videos about Fabian.