Ciroc (pic.) named itself the “official vodka of summer”.

The reason is the brand wants to call all consumers to obtain as much as possible from all summer days that are left yet. At least, from hot summer Fridays.

Just summer Fridays inspired the new brand’s online project - MySummerFridays - created by Ciroc and Sean Diddy Combs who entered into a strategic marketing alliance with the spirit brand more than one year ago. Also, there is a corresponding page in Facebook.

Together these destinations became a hub with tips on “the art of celebration” (mixology, music, fashion, food and at-home entertaining). Users should prove their effectiveness by their own photo reports about summer parties.