As you see, this is a Coca-Cola t-shirt (pic.).

The Coca-Cola Company has produced them for approximately 15 000 athletes, coaches and other officials participating in the Olympic Games in Beijing and for 7 000 athletes and coaches that would take part in Paralympic Games in the coming September.

The aim of the project is to illustrate the idea of the “sustainable fashion” and to urge people to gather their efforts to save the planet and its resources – the same way as they became a single whole dreaming about sportive victories during the Olympic Games 2008.

T-shirts are made from a blend of cotton and recycled polyethylene terephthalate (PET), the material widely used for plastic beverage bottles. T-shirts from this material were already presented in Wal-Mart in April this year.



Coca-Cola history