In May, 2008, the Coca-Cola Company decided to spend the time left till the beginning of the Beijing 2008 Olympic Games creating special Olympic bottles with Ultra Records melodies in the frame of the special branded project about the connection between the East and the West.
On
coca-cola.com the brand gathered 8 famous Chinese designers and painters and combined them with a musical eight of artists represented by Ultra Records, such as Ti¸sto, Jes, Serge Devant, Lucas Prata, Cezar, Jay-J and Benny Benassi.
Together they created 8 Olympic bottles about happiness, optimism, peace, health, individuality, the human collaboration, uplifting moments, combined them with 8 melodies on the same subjects and sent to different countries.
For example, the “Active Optimism” bottle that was designed by Chen Shaohua from China and coupled with a Cezar’s melody from Jamaica was directed to New Zealand while the “Global Harmony” bottle created by Xiao Xue with one of Tiesto’s songs was sent to Brazil and so on.
Also, everyone had a possibility to design his/her own Coca-Cola bottle
here.
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