In its new European ad for Diet Coke the Coca-Cola company shows the Duffy’s style of life.

Duffy is the young, popular and three times Grammy nominated singer from Welsh. Her hit “Mersy” and the “Rockferry” album was sold in a quantity of 4,5 million copies.

In this spot Duffy sings about an importance to be yourself, to have something special for yourself and so on – “I've Gotta Be Me”. It is a song with quite long history: it was created by Sammy Davis Jnr., the famous American dancer, singer, multi-instrumentalist and comedian, in 1968.

"One thing I like to do - my way to rebel on tour if you like - is to take off on my own and turn my phone off. It feels slightly naughty but it's important to have those moments”, - Duffy says commenting her feelings and her attitude to this work.



Coca-Cola history