In Britain Coca-Cola launched the new product (pic.).

It is the “Relentless” Juiced Energy Berry, an energy drink, which contains 50% juice including strawberry, raspberry and blackcurrant. Its launch will expand the existing variants – “Relentless” Origin, “Relentless” Juiced Energy Tropical and “Relentless” Inferno (with more caffeine).

It should be marked, that this brand’s step corresponds to the market tendencies. According to Nielsen, last year in Britain the energy drinks sector has grown by 101,5 million dollars with “Relentles” accounting for 30% of this growth.



Coca-Cola history