In Britain a special edition of diet Coke is launched, supposed to be a ticket to the world of a light fashion (pic.).

It means that a personalized code from this diet Coke’s can will open a special content on the brand’s website cokezone.co.uk, full of the latest trends with a weekly fashion fix from the Bauer Media magazines (Heat, Grazia, Closer and more!).

Also, Coca-Cola and online shopping site ASOS.com launched a unique online destination asos.com/light. It contains inspiring fashion quotes, fashion advices and shows as well as the “Love It Light” collection.

According to partners, these clothes show the diet Coke’s manner: light fashion, light shopping and light style.

So, take it light, like diet Coke does, citing Stefano Gabbana’s words about fashion: “It's all a game, with new rules every season”.

Coca-Cola history