For instance, in Britain the brand unveiled the limited edition nail varnish collection – “the diet Coke City” (pic.).
It includes four colors devoted to the four fashion capitals of the world – New York, London, Milan and Paris:
Of course, the “London” color is a trendy nude, inspired by Brit passion for cool fashion. “Paris” is a deep purple to underline the status of the most romantic city in the world. “Milan” is a fiery Italian red and “New York” is a vibrant fuchsia pink (because this city never sleeps).
The nail varnishes are available in the Boots stores when purchase Diet Coke.
Coca-Cola history
