Danone and Chiquita Brands International, which is famous for its bananas and fruit snacks, form a joint-venture to market fruit drinks, based on Chiquita’s Just Fruit in a Bottle platform.
source: chiquitabrands.com
It is one of the leading fruit smoothie brands in Europe with distribution in 12 countries, generating approx ˆ 20 mln sales in 2009, and the new venture will be the exclusive distributor of Chiquita Just Fruit in a Bottle and all future Chiquita branded beverage products in Europe.
It is known that Danone will have a 51% interest of this company, while the deal is expected to be completed in the first half of 2010.
