Diesel and Parisian agency Fred & Farid made a new spot for men's perfume “Only the Brave” created in collaboration with Lonnie Rashid Lynn (an American rapper Common).

It is named “I'm Not” and tells about Common’s philosophy. He is Not a star, he is “Only the Brave” and because of his braveness became Common as we know him.

It should be marked that this product of Diesel and L'Oreal also has a special online-project Is Brave and a Twitter channel (@ ISBRAVE) which informs web users about all brave offline and online ideas and creations.



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