In USA Diesel offers a new way to personalize your jeans. “Just sign them”, - the brand says.

This is a “Diesel Denim Laser” service that costs about 10 dollars and means a possibility to write something your new purchased pair with a help of the laser-etching machine (pic.).

The service is unique for USA and is available only in the Diesel’s largest Planet store, opened in New York City in February, 17th this year.

It is a part of the special program for the “Power Shopper” where clientele can recharge their mobile phones, pick up an umbrella or rain poncho or grab a jumbo shopping bag to place all of their purchases and others.



Diesel history