In May, 2008 Diesel decided to make its branded Diesel:U:Music project a little bit broader. The brand launched its own radio station.

In London Diesel lovers could listen it at 87.7 FM. Others have only the internet version at dum.diesel.com .

“Diesel-U-Music Radio covers everything we really value - music, community, DIY spirit and new ideas. It's about smart, creative people, whether they're established artists or bedroom DJs, in New Cross or New York, showcasing their unique view on the world and doing it with passion,” – says Diesel head of communications Andy Griffiths.

As for music, they promise both famous and young artists that are looking to make their first steps into the media.



Diesel history