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December 6, 2007 Dove launched its Dove Supreme Cream Oil Body Wash Ad Contest. Real women were asked to give a description of the real pleasure in a 30-second spot and to upload it at dovecreamoil.com.

video: Dove Supreme Cream Oil Body Wash Ad Contest


Since then the brand have got more then 3 500 video ads created by ordinary Dove’s customers. All of them were from real women aged from 16 till 70 about real women and their life.

Several finalists were chosen by the consumers’ voting and the winner was determined during The Oscar on ABC Channel January 24, 2008. Two of top spots were revealed during its commercial break and viewers voted. They’ve chosen the spot made by Celeste Wouden from Utah - "Speedy Spa".

It is illustrating a woman's hurried shower routine and demonstrating how the moisturizing benefits and luxurious lather of the new Dove Supreme Cream Oil Body Washes allow her to enjoy a pampering shower experience every day, even when short on time.

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06 december 2007 | 02 april 2008 | 10 april 2008
     
 
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