Soon a set of all these social sites, nets and branded communities will become bigger again. Durex is going to launch “Ora!”, a special online community to help people get the best out of their sex lives.

Now the site durex-ora.com is in the closed testing phase, and it is known that it will be presented early next year. To create it, Durex works with Code Computerlove, Huzu, Sticky Content and research companies The Good Agency and Youth Conspiracy.

“While remaining anonymous, members who want to take part in discussions will be able to talk about sex, celebrate their sexuality, share experiences, plus get inspiration and advice from each other and Durex's team of experts”, – comments the product Peter Whitehurst, CIO at SSL International, the owner of the Durex brand.

It should be marked that all users of the future community should pay attention to its rules:

For instance, Durex says this community is for adults who want to talk freely about sex in all of its gay, straight, bi, first time, best time, worst time glory, but not about sex with children, animals, prostitutes, etc. Users should select a user name that does not identify them as an individual and don’t post a content with a contact information or people without their agreement.