In Germany Durex launched a really unusual video project.

It is named Virgin Diaires and is focused on virgins' thoughts and feelings about this touchy subject, such as the first time, sensations, etc.

It will be a branded reality show on a local youth TV station and also online project could be seen now on durex-lovebox.de (pic.). Also, its launch coincides with the Durex appearance on Twitter:

Now, you can follow Durex tweets with @DurexGermany

The base of the project is clear – the brand wants to be with consumers from the very beginning.

Durex history