It is known that in 1919 Elektromekaniska Company has changed its name to Electrolux. The new name was formed from two words – Elektromekaniska and Lux that was a brand of vacuum cleaners that Elektromekaniska sold that time.

Thus, next year it will be exactly 90 years from this date. In order to celebrate it the brand launched a special project – “Electrolux Kitchen Stars”.

The idea is very simple. The brand believes that a kitchen is the most technological place in every home. All these dishwashers, refrigerators, vacuum cleaners and other kitchen and non-kitchen equipment makes the time spent in a kitchen nice and easy. So sometimes, after buying another kitchen gadget you can not even imagine how you could live without it before. Such moments of understanding seems to be a so called “kitchen truth”.

All such kitchen truth, happy moments in kitchens, nice dishes prepared for loved people and, of course, stories about them Electrolux is going to gather for its electroluxkitchenstars.com .

The best 90 Kitchen Stars with the help of the photographer Carl Kleiner will be featured in a photo exhibition, a book, and an online photo gallery.

Details are here .