In the beginning of November Google has informed that it buys AdMob , a mobile ads operator, and now there is another acquisition.

It is Teracent , a Californian startup, specialized in developing of dynamic ad serving and optimization solutions (pic.).

Its “Intelligent Display Advertising” technology assembles dynamic ads, determines the optimal selection of each ad element, returns the optimal selections based on marketing objectives and gives insight analytics. The result lies in better achievements from display ad campaigns, better ads for web users and more money for ad publishers.

According to Google, the Teracent’s technology will be available both for Google Content Network and DoubleClick clients.



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