Google launched new versions of the Google Toolbar and FeedBurner that offer a new URL shortening service from Google – goo.gl .

It is not a stand-alone service, so it is impossible to use it to short urls. Now it is inside of the Google products, but the brand says if it will be useful, one can wait it for a wider audience.

Despite of this fact, it is the first branded URL-shortening service which could be used not only by brands, but also by consumers. Even if it is indirectly yet.



Coca-Cola history