Every year Vogue and the Council of Fashion Designers of America (CFDA) held a design competition and choose emerging designers to hand their Fashion Fund.

In 2009 the subject of this competition was Google, its logo’s colors, technology or even commitment to equal access to information, and the best submitted designs were turned into iGoogle Artists themes.

Also, Vogue, CFDA and Google decided to customize these designs for a broader audience and launched them for a limited time at googlestore.com (pic.).

These are a deconstructed peace "vintage" inspired t-shirt designed by Gary Graham, a scarf created by Ohne Titel and a diamond pendant by Waris Ahluwalia from the “House of Waris”.



Coca-Cola history