This way (pic.) search results of google.com look now for such searches as cheap laptops, digital cameras, label printers, etc.
As it could be seen, Google offers the list of brands related to the definite organic search. At that, brands’ names lead not to the brands’ web sites, but to more concrete searches, such as “Kodak digital cameras”.
The brand tells “it is just a test”, and so all questions as for how do brands end up in these positions, what is the principle to compose the list, etc. have no answers yet.
Anyway, if the feature will be launched, it will have a big influence on what brands think about a web search.
Google history