February 22, 2008 Google Russia and the ad agency Saatchi & Saatchi Russia launched the viral campaign about the Google’s Gmail service.

In a stop-motion format they told about all Gmail advantages and specialties.

A “simple and easy to use” e-mail box has been created like a big handmade picture. And stars that usually mark selected letters had been fixed as roses on a holiday cake.

Indeed, this spot was really done in the Google style. This could be traced from the Google’s collective video that was gathered from more then 1 100 personal spots from 65 countries in summer 2007 or from this one about Google Maps done in November, 2007.

The spot was uploaded to the Russian version of YouTube site and it was seen by 140 000 users during its first three days. This result was the highest one for the Russian YouTube till February, 2008.




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