Without any jokes, on April 1st, during the broadcast of the England vs. Ukraine football match, Guinness launched its new British ad campaign.
video: Guinness. Bring the Pint to Life
As a lot of Guinness things this year, it is devoted to the 250th anniversary of Guinness brand and shows the "distinctive energy and life of a pint of Guinness Draught".
The spot was created by Abbott Mead Vickers BBDO with visual effects by Asylum and directed by Charlie Stubbings.
