250 years ago Arthur Guinness moved to Dublin and rented there a small brewery near the St. James's Gate for a miracle term of 9 000 years. That was the beginning of the Guinness brand history.
image: Guinness 250 Anniversary Stout
This year the 250th anniversary of the brand is celebrated in many ways – by launching a special beer (Guinness 250 Anniversary Stout), by founding the “Arthur Guinness Fund “ to help local communities, by series of concerts in different countries and a branded programming planned for the celebration day.
The latest part of this mosaic is a new ad campaign created by Saatchi & Saatchi and directed by Antoine Bardou-Jacquet:
