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In May 9, 2008 Diageo Company announced about its intention to make a capital investment of 650 million euros in a new world-class brewing centre for its Guinness brand.

image: It's alive inside
agency: Irish International BBDO


It will be situated close to Dublin and, on completion in 2013, it will be Diageo’s biggest brewery and the largest in Ireland. It will produce Guinness as well as ales and lagers.

As for the famous St. James’s Gate brewery, that was lucky rented by Arthur Guinness in 1759 for an unusual term of 9 000 years, it will be upgraded and consolidated to produce Guinness primarily for the Irish and British markets.

When the program is completed the brewery will be the second largest in the country.

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Guinness history
02 january 2008 | 09 may 2008 | 03 march 2009 | 25 march 2009
     
 
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