The presentation was held in the Heineken’s City, the only one in the world special shop and interactive museum, that is situated in the native town of the brand – in Amsterdam.
The design beer was devoted to the launching of the Amsterdam International Fashion, because Heineken is a partner of this fashion event while Bas Kosters is well-known Dutch designer and a musician.
As a musician, Bas Kosters made also a show, the so called “Heineken Beat Collection”, that partly could be seen
here.
Heineken history
