But Heineken decided to make something really unique and made a limited edition beer (“Heineken Limited Edition Roma Finale 2009”) and its own Colosseum in Rome (pic.).
It is known, that to build this Colosseum 1 500 Heineken bottles were needed. The final construction has 3,5 meters in diameter and from 1,4 to 3 meters in high.
It is set at the Roma Termini railway station and will be in Rome till May, 31st.
Heineken history
via blogroma