Heineken is fond of murals.

The brand expends its Mural Arts Series into two marketing platforms: “Give Yourself a Good Name” and “Demuestra Quien Eres” (the Spanish version) to showcase its commitment to local Latino artists.

As a result, in the Bronx, NY, Miami and Los Angeles, Heineken will install murals and on-the-ground art installations done by Latino artists. These are Pepe Villegas, Alfonso Munoz, Erick Sanchez, Derek Santiago, Dionis Ortiz. Also, artworks from Dominican artists, including Glenn Hilario, Cesar Isabel, Christian Paniagua will be featured.

For now, enjoy one mural from the Heineken’s past (pic.).



Heineken history