The formulating is “for the outstanding achievement in the field of brand experience”.
That is the experts’ recognition, because the
TEA connects the creators of compelling places and experiences worldwide. According to them, the new Heineken Experience, opened after a big reconstruction in October, 2008 is a real place that celebrates the world of the customer rather than of the product.
Every year, over 350 000 Heineken fans visit this place. In case you haven’t done this yet, check the preview
here.
It is known that the official award will be presented at the 16th annual Thea Awards Gala in California on March 6th, 2010.
Heineken history
