The Heineken’s campaign Know The Signs devoted to the responsible drinking was firstly presented in November last year.
source: knowthesigns.com
At that time the brand has pointed 5 signs which tell “it’s enough for you today” and illustrated them in several spots. Now, we have an extension of this story.
At knowthesigns.com (pic.) there is a virtual bar again with typical characters (the crier, the fighter, the sleeper, the groper and the exhibitionist) and some typical situations:
These situations are accompanied with the Tag of Shame application in Facebook and some statistics. For instance, Heineken has found that Chile has the most “sleepers” while Americans are quite an emotional bunch – 68% of them said they saw “the crier” in their friends on a night out.
