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January 28, 2008 Heineken and Efes Breweries International (EBI) established a joint venture in order to invest in the Uzbek beer market through the acquisition of breweries.

image: Heineken arrived to share. Now in 600 ml
agency: Fischer America. Brasil


Under the terms of the agreement, Heineken and EBI hold 40% and 60% of the shares in the joint venture, respectively, with EBI responsible for operational management. Also, they intend to combine their operations in the Kazakh and Serbian beer markets.

Both of these transactions will be subject to the customary regulatory approvals and are expected to be completed in the first half of 2008.

“From a strategic Heineken perspective, this deal leaves us well positioned to achieve leadership positions in three fast growing Central and Eastern European beer markets”, - Nico Nusmeier, Regional President Central and Eastern Europe, Heineken N.V., commented.

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28 january 2008 | 25 march 2008 | 22 may 2008
     
 
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