Drinks Union owns a total of four breweries, all located in North and East Bohemia. Two of the breweries are located in Usti nad Labem, one in Louny and one in Kutna Hora. The brand portfolio includes the national brand Zlatopramen and the regional Breznak, Louny and Dacicky brands.
For the date of agreement Drinks Union has a total production capacity of 0,9 million hectolitres and employs 523 staff. Its acquisition gives
Heineken N.V. a market share of 12% and a total domestic volume of more than 1,9 million hectoliters of beer.
In the Czech Republic, one of Europe’s reference beer markets, Heineken already owns the Starobrno and Krusovice Breweries, with breweries in Brno, Znojmo (Moravia) and in Krusovice (Bohemia). Heineken’s portfolio includes such brands as Starobrno, Hostan, Zlaty Bazant, Krusovice and Heineken.
The deal is expected to be earnings enhancing in 2009 and value enhancing in 2012. The proposed acquisition will be submitted to the relevant competition authorities for approval and, subject to this, is expected to be completed by the second quarter of 2008.
Heineken history
