In spring of 2008 the australian agency Leo Burnett Sydney has mixed for Heineken a beer cocktail of virtual and real lives and showed that a glass of a nice beer could make alive even virtual avatars.

The spot was shot near on location in Buenos Aires, Argentina. It is known that Broadway, the main six-lane road in downtown Buenos Aires, was shut down for the first time in history in order to contain the night scene. The post-production was done by the Swedish company, StyleWar.

As for music, it seems to be similar, because it is a remix of the music track “Little Green Bag” by “The George Baker Selection” used in previous campaign the “Past Experiences” .

“It’s great to work with the Leo Burnett Sydney team once again, and build upon the success of ‘Past Experiences’,” said Kylie Wallbridge, Marketing Director of Heineken Lion Australia. “The ‘AuthentiCity’ campaign uses a contemporary context to communicate the unchanged quality of Heineken. Heineken remains faithful to the original 1873 recipe and contains nothing artificial – it never has and the commitment is that it never will.”



Heineken history