February, 1, 2008 Holsten beer brand unveiled in Ukraine its new ad spot about medieval knights that stand guard over real beer.

The Noble Graphics, ad agency from Bulgaria, created a picture of ordinary pub.

The spot starts when barman suddenly drops a bottle of Holsten and this moment angry medieval knights straight away arrived to this pub. They notify injudicious barman that beer is a very valuable product, especially Holsten that being brewed by ancient German law of 1516 about the beer purity. The knights punished this pure barman for his lack of respect to Holsten beer.

Immediate, we see that being taught the barmen begins to open Holsten bottles much more quick and much more careful.